Ironically enough, within days of this partnership announcement, the Red Cross found themselves being sued for misuse of the logo! by the company Johnson & Johnson. They claimed the charity is licensing the Red Cross logo for "commericial purposes". They believe this violates their trademark, but the Red Cross does not agree.
I found that little piece of info on the net (www.posterwire.com). I found it amusing, and also I thought it was revelent.
Here are the two Blood Drive covers, for Saw V
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